Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and claimed the brand had gone “woke.”

Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's moving to an all EV lineup.

Jaguar has revealed a first look at its new luxury electric car after coming under heavy criticism for rebranding its image. The British carmaker sparked widespread controversy last month when it unveiled a series of dramatic changes ahead of becoming a fully electric brand.

Jaguar's opinion-splitting Type 00 electric car is finally here. Is it worthy of the all the attention after the rebranding advert? The audacious Miami reveal says it is.

Social media users have given their verdict on Jaguar's rebrand following the unveiling of a new electric concept vehicle. Jaguar finally revealed the Type 00 concept during a high-profile event at Miami Art Week earlier this morning following its controversial branding decision in November.

Finally, here it is. Except it isn’t. Jaguar’s Type 00 or Dream Vision is a concept, pure and simple, although after the hoopla over last month’s new “woke” advertising campaign, it’s a job to know what’s real and what’s not.