In every survey Unity Marketing conducts with retailers on their marketing and advertising methods, word of mouth is hands down the most important, being both most used and most effective.

Word-of-Mouth Advertising Definition: An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service Word-of-mouth advertising is ...

Word of mouth has been with us forever. But word of mouth marketing is a new marketing specialty that is as actionable, trackable, and plannable as any other form of marketing. Word of mouth marketing ...