Small Business Saturday has become an important event that encourages consumers to support local businesses during the holiday shopping season. The event, created by American Express in 2010, has made a significant economic impact on small businesses and their communities.

As the frenzy of Black Friday fades, the Better Business Bureau (BBB) is urging shoppers to save some energy and cash for Small Business Saturday.

Small Business Saturday is in it's 15th year after being created by American Express is in its 15th year.it was created as a way to put small, locally owned bus