Every year Apple holds a shopping event from Black Friday (November 29 in 2024) to Cyber Monday (December 2). However, since Apple rarely discounts its products, the event consists of gift card offers rather than actual savings. The newest products are excluded, so don’t expect any offers on the iPhone 16 or new MacBooks.

At SELF, we’re big fans of anything that makes your wellness and self-care routines easier, like user-friendly fitness gear, comfy activewear —and handy gadgets. Apple makes some of our favorite wearables, including noise-canceling headphones that can help you focus during workouts and high-tech smartwatches that track your progress over time.

We're tracking deals in 19 key categories, and the sales are excellent. Get the best prices of the year on PCs, TVs, routers, monitors, headphones, smart home, gaming gear, and much more.