Blue Bell Ice Cream has a brand new flavor they unveiled Thursday, Jan. 23, 2025. The new flavor, “Strawberry Toaster Pastry,” is described as a creamy vanilla ice cream loaded with strawberry pastry pieces, colorful confetti sprinkles, and swirls of strawberry sauce and white icing.

Blue Bell Ice Cream announced the release of a new ice cream flavor that has hit the shelves but will only be available for a limited time.

Blue Bell is giving the green light to indulge in dessert — for breakfast. Its new flavor, Strawberry Toaster Pastry, was inspired by the “sweet morning treat” and available by the pint as of Thursday, Jan. 23, according to the Texas-based creamery.