Apple’s own Black Friday and Cyber Monday event its coming: instead of money off, there's a gift card to spend in store when you buy an iPhone, iPad, Mac or Apple Watch.

Most iPhone deals in the U.S. are through carriers and require a trade-in or adding a new line. You can read our best Black Friday iPhone deals roundup for more information. Amazon, iPhone 14: £549 (£50 off, RRP now £599)

In the US, for instance, Walmart will knock $250 off the price of the iPhone 16 Pro if you purchase the device alongside a 36-month AT&T or Verizon plan, while in the UK, Laptops Direct is offering a sim-free iPhone 16 for £779 (was £799), without asking that you sign up to anything.