"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality this year.

Usage of the word soared after TikToker Jools Lebron used it in her signature catchphrase "very demure, very mindful." ...

Earlier this year, viral TikToker Jools Lebron shared a video talking about being "demure," and now it's being crowned word of the year.

'Demure' has been named the 2024 Word of the Year by Dictionary.com following the viral "Very demure, very mindful" post from TikToker Jools Lebron in August ...

Jools Lebron/TikTok Lebron sparked the popular use of the word 'demure' following her viral video using the word in August ...

Thanks to Jools Lebron, demure has become Dictionary.com's word of the year, after the creator's viral video blew up on social media.

The word was popularized by TikToker Jools Lebron. "Demure," a word that gained viral fame on TikTok thanks to creator Jools Lebron, has been named Dictionary.com's 2024 Word of the Year. The ...

The ‘Word of the Year' for 2024 has an unexpected Chicago connection It all started Aug. 2, when Chicago-based content creator Jools Lebron posted a video with the title, "How to be demure at work" ...

Jools Lebron/TikTok Lebron sparked the popular use of the word 'demure' following her viral video using the word in August ...

The word “Demure” went viral over the summer after TikToker and beauty influencer Jools Lebron used the phrase “very demure, very mindful.” ...