The Macy's 4 th of July Fireworks also did well, raking in a three-year high of 7.6M viewers across all platforms. "Macy's is excited to grow our partnership with NBCUniversal as the appetite for ...

What to know. The 98th annual Macy's Thanksgiving Day Parade in New York City featured 22 big balloons, 34 fabulous floats, 7 wheeled "balloonicles" and more.; NBC’s "TODAY" show stars Savannah ...

NBC may be forced to swallow triple the yearly fees it has been paying to hold onto the broadcast rights for the Macy’s Thanksgiving Day Parade, according to a report.

The 98th edition of the Macy's Thanksgiving Day Parade is set for Thursday. NBC will once again be the official broadcast home of the parade and best place to watch from the comfort of your ...

NBC Inks 10-Year Deal for Macy’s Thanksgiving Day Parade Rights. The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.

The 2024 Macy's Thanksgiving Day Parade will be telecast on NBC from 8:30 a.m. to noon in all time zones on Thursday, Nov. 28. The event will also simulstream on Peacock and Fubo subscribers ...

Macy's is promising its largest Thanksgiving Day parade yet, exactly 100 years after the tradition first started. Here's a look at what to expect and how to watch.

The Macy’s Thanksgiving Day Parade drew its largest cross-platform audience on record Thursday.. NBC says 31.3 million viewers watched the parade on NBC and Peacock, based on preliminary ...