The Macy's 4 th of July Fireworks also did well, raking in a three-year high of 7.6M viewers across all platforms. "Macy's is excited to grow our partnership with NBCUniversal as the appetite for ...

What to know. The 98th annual Macy's Thanksgiving Day Parade in New York City featured 22 big balloons, 34 fabulous floats, 7 wheeled "balloonicles" and more.; NBC’s "TODAY" show stars Savannah ...

Home Business News NBC Expands Partnership With Macy’s For Thanksgiving Parade, 4th of July Fireworks; 10-Year Rights Deal To Include New Program ...

The fireworks will be launched from four barges between Pier 17 and the Downtown Manhattan Heliport on the lower East River ...

The 98th edition of the Macy's Thanksgiving Day Parade is set for Thursday. NBC will once again be the official broadcast home of the parade and best place to watch from the comfort of your couch.

Macy's has announced its official free viewing areas for its 49th annual 4th of July fireworks show above the East River and ...

NBC may be forced to swallow triple the yearly fees it has been paying to hold onto the broadcast rights for the Macy’s Thanksgiving Day Parade, according to a report.

NBC Inks 10-Year Deal for Macy’s Thanksgiving Day Parade Rights. The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.

Macy's is promising its largest Thanksgiving Day parade yet, exactly 100 years after the tradition first started. Here's a look at what to expect and how to watch.

Fireworks show airs live Friday on NBC and Peacock featuring live performances from the Jonas Brother and Lenny Kravitz.

The Macy’s Thanksgiving Day Parade drew its largest cross-platform audience on record Thursday.. NBC says 31.3 million viewers watched the parade on NBC and Peacock, based on preliminary Nielsen ...