Events like the Players Era Festival -- a “first-of-its-kind, NIL-driven” basketball tournament featuring some of the top programs in the nation -- could “just be the beginning” for collegiate basketball programs looking for ways to earn money to fund NIL.

Players Era Festival organizers have done what so many other have tried. They bet their fortunes in Las Vegas that a big payoff is coming.

The holiday season is here, but the blue collar boys of Alabama basketball are still clocking in for work at the Players Era Festival in Las Vegas, NV.