Is KFC's Saucy new brand genius or desperation?
It's interesting that Yum, KFC's owner, felt the need to make Saucy look so different from KFC but added the 'by KFC'.
KFC to launch new tender concept amid fast food chicken craze — here’s when the first one opens
KFC will open a new spinoff concept called Saucy in Orlando on Monday — emphasizing the brand’s chicken tenders and an array ...
KFC Is Launching a Chicken Tenders-Focused Concept Called Saucy — Here's When and Where It Opens
KFC is shaking up the fast-food landscape by announcing its new chicken tenders-focused concept, Saucy. The chain, long known ...
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New KFC ‘Saucy!’ restaurant to open in Orlando this week
Orlando will be first to get a new KFC concept called “Saucy.” Louisville, Kentucky-based Yum! Brands, which owns the new concept, has described it as a “flavor-forward dining destination ...