Media in Canada13h
CTV ads drive almost two-thirds of gamers’ purchase decisions
New LG research also shows that over a third of gamers age 18 to 34 are heavy gamers, playing more than twice a week.
Media in Canada5h
Spotted! Coca-Cola celebrates Filipino tradition
This is the second year that the brand is launching its "Balikbayan" campaign to reach the Filipino community.
Media in Canada2d
More than 1 in 5 Canadians watch FAST channels: Report
According to MTM's latest study, the dominant platform is Pluto TV, which is used by nearly a quarter of Canadians.
Media in Canada2d
GroupM releases positive This Year Next Year report
Both linear and streaming TV will grow 6% next year, while retail media will see double-digit growth for the next two years.
Media in Canada4d
Majority of podcast listeners are growing tired of high ad recurrence
The Signal Hill study also found that more than six in 10 listeners have taken some action after listening to an ad.
Media in Canada6d
From Castlecore to pickles, Pinterest unveils growing consumer trends
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Media in Canada8d
Industry News: Porter partners with Moosehead
Meanwhile, Forty Creek will be paying for rides on New Year's Eve, and Instacart expands its Ads Academy into Canada.
Media in Canada13d
W Network signs new sponsors for Christmas programming
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Media in Canada14d
Canada’s Competition Bureau is suing Google now, too
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Media in Canada9d
Destination BC uses immersive car wash to bring the province to Germany
The activation is part of the company's effort to highlight the province's unique attributes, including its rainforests and northern lights. 4 days ago ...