Is cross-device ID graph operator Intent IQ planning to sue all of ad tech? Probably not. But an unusual dilemma has ...

Today marks the end of the road for Oracle’s advertising and third-party data businesses, including BlueKai, Datalogix, Moat ...

TikTok announced this week that it would allow search advertising to be targeted by keyword. Plus, streaming ad supply now ...

The holiday season is here, and understanding how different generations plan to shop can help you tailor your messaging, ...

Competing agendas are limiting the tools publishers have at their disposal in ways that aren’t always primarily motivated by ...

Publishers are initiating more and more auctions – but doesn’t mean DSPs are listening to more bids, according to Chris Kane.

On Tuesday, the rideshare company announced a new slew of partnerships to boost its measurement capabilities for ads across ...

Paramount is the latest entertainment studio headed for a showdown with Nielsen. Plus, Forbes seems to have been rebuked by ...

Brian Krebs, the publisher of Krebs on Security, has a wild tale to tell. It involves high-profile hackers and internet ...

The US v. Google antitrust trial is over, but nobody’s done with the drama. Plus, Charter just struck a deal with ...

Unlock New Perspectives with the “Addressability & Performance Best Practices Study” In today’s rapidly evolving digital ...

Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all the ...