How is AI being used in account-based go-to market (GTM) programs? How will AI impact these programs in the future? What are the top barriers to AI adoption? To find out, researchers at ForgeX and ...

Thought leadership strengthens B2B lead generation by educating new audiences, creating demand, building trust, and ...

Marketing Strategy - Businesses that undergo big jumps in productivity (value added per worker) tend to make one or more of ...

Career Development - Most 53% small business owners say they are much happier now compared with when they worked for someone ...

When implemented and operated well, marketing technology (martech) has the power to improve personalization, boost efficiency, and yield significant organizational impact. But success is far from ...

Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to recent research from ZeroBounce. The report was based on data from a ...

Ryan: The reason that we talk about a 16-piece strategy is because we've tested it. In order to create that network effect where Google sees it and it's like that two Spider-Men pointing at each other ...

Which unique experiences and strengths make Millennial and Gen Z professionals good B2B marketing leaders? To find out, Madison Logic and The Harris Poll surveyed 300 marketing and advertising ...

Account based marketing needs a makeover, and 2025 is the perfect year for B2B marketers to make room for the improvements and innovations needed to stand out in a volatile and uncertain market. Even ...

Chiara Riga, Sr. marketing operations manager at AppFolio, is responsible for all things marketing operations architecture at the property management software firm—from lead lifecycle to system ...

Catch up on select AI news and developments from the past week or so (in no particular order): Madison Avenue braces for AI disruption as automation reshapes ad industry. At Cannes Lions 2025, ...

Advance your leadership by combining self-awareness with action. These five steps help you improve communication, mindset, ...