Nielsen will develop a data pipeline to track the effectiveness of ad campaigns on JioHotstar properties, using its audience ...

OMD India will lead the strategic marketing and media efforts for the company's portfolio of OTC brands, including Lacto ...

The feature aims to deliver detailed reports on complex topics, catering to fields such as finance, marketing, and product ...

Aisle’s #FindAnkit campaign turned a relatable dating app moment into a viral sensation, blending humor and meme culture. Here’s how it unfolded.

EssenceMediacom, has bagged the media mandate of Godrej Consumer Products Ltd (GCPL), one of India’s largest FMCG company. The agency will handle the media strategy, planning, buying and ...

From ancient rituals to digital-age consumerism, this is how marketing—and by extension capitalism—reshaped the way we ...

Brands are acknowledging the broader spectrum of emotions associated with Valentine’s Day including celebrating love, ...

While most brands flood Valentine’s Day with romance and roses, one chocolate brand has spent the past five years doing the opposite by trolling the day itself. Instead of love letters and ...

Yashtika Vaswani of Makani Creatives highlights how Valentine’s Day marketing is shifting from guilt-driven tactics to ...

The AI agents, introduce sector-focused conversational solutions for retail, e-commerce, and FMCG, supporting businesses with ...

Dabur Gulabari challenges the conventional narrative surrounding Rose day, urging people to express appreciation to those who ...

Khan’s association with the brand marks the brand’s latest move as it expands its presence in the eyewear market in India and ...