As the media’s use of artificial intelligence grows, so do questions from audiences and advertisers about how they’re using it. While media companies ...

News influencers are transforming how people consume information on social media, emerging as a key force in the digital landscape. This new breed of news ...

The digital publishing industry is navigating a complex transformation. Organic traffic, once a cornerstone of success, is steadily declining due to ...

Digital publishers are under the gun to scale faster, monetize smarter, and do it all with fewer resources. The knee-jerk reaction? Automate everything.

As news consumption evolves, The New York Times' R&D Lab department is at the forefront of redefining how stories are told. Their goal? To enhance the ...

Generative AI enables the production of content at scale. It has been found to generate narratives with essential elements like concrete characters, ...

Gone are the days when a sports fan could locate their favorite team’s game quickly on a predictable outlet. Instead, broadcast contracts are divided among many media outlets, with sporting events ...

AI offers a range of tools and tactics to help media companies attract news audiences and better engage the ones they have In today’s rapidly evolving media landscape, publishers and broadcasters are ...

WhatsApp may be the fourth most popular social network in the world. However, to date it has not been a place publishers have had much success building audiences. Over the last few years though, the ...

As large language models (LLMs) evolve from experimental tools to valuable assets, transparency in their data sourcing is rapidly declining. Initially, datasets were openly shared, allowing the public ...

Today’s vast television ecosystem combines streaming services, traditional pay-TV, and free ad-supported platforms, reflecting a sea change in how viewers find and consume video content. The scales ...

Capturing consumer attention has always been fundamental to effective advertising. In its 2003 Media Model, the Advertising Research Foundation (ARF) emphasized “Advertising Attentiveness” as a ...