Scratch Stars Natural Nail Specialist of the Year finalist 2024, Tanya Jeskins , shares why thorough client consultations are ...

Beauty business and marketing mentor, Stephanie Barnard, aka Beauty Business Bestie , shares her digital tool recommendations ...

Sarah Webb, owner of Bella's Little Nail Boutique , takes pride in her standout beauty services, which place an emphasis on ...

Scratch columnist & beauty business and mindset coach, Zaara King , shares advice for transforming your mental outlook...

In a recent poll on Scratch's Instagram , almost 80% of respondents shared that they're considering taking on apprentices.

When a client sits at your nail desk and presents you with a nail like the below, you may wonder whether it is a ...

Fashion month is well underway, and kicked off with New York Fashion Week . Offering an insight into clothing styles set to ...

Check out entries to the 12 February 2025 nail art challenge from Scratch , in which techs were tasked with creating a design ...

Barely-there manis offer a love-ly subtle touch for Valentine's Day! Why not opt for touches of colour, delicate heart ...

Natural nail specialist, OPI educator, salon manager & multi-award winner, Lucy Price-Marshall , shares her career story and ...

All the legal, financial and operational factors to consider before making those all-important choices... Deciding to become ...

"I became homeless when I was 21; I had just split up from my partner of five years and my friends and family were unable to ...