LEGO, the Danish toy production company, has seen a double-digit increase in marketing-driven sales after retooling its marketing mix modeling (MMM) so that it captures the brand’s long-term impact ...

Gaming ads viewability exceeds benchmarks in online video and social media, thanks to highly engaged gaming audiences, according to data from Activision Blizzard Media. At the IAB UK Gaming Digital ...

This is the tale of how Mockingbird Raw Press - a small but mighty new brand creation - has reshaped the UK smoothie category with its premium cold-press products. Founded as a start-up, and created ...

The Marketer's Toolkit identifies five trends that will disrupt existing global marketing practices and offers insights to help turn these disruptive areas into opportunities for growth.

Why is this work relevant for Creative Effectiveness? It costs millions to be a World Cup sponsor, so what do you do if you're that well-known brand, Heinz, but with a limited budget? You Heinzjack it ...

This paper illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are culturally and personally relevant to ...

In today's crowded media landscape, capturing consumer attention for your brand’s advertising is believed by many to be the ultimate game-changer. By earning eyeball time, our messages should make ...

Normally, Back To School (B2S) marks an exciting time for sales of the footwear market, but in the fall of 2021, Vietnam experienced its bad time from suffering the comeback of the COVID-19 pandemic, ...

X, formerly known as Twitter, may have missed out on billions of dollars in potential advertising revenue since its takeover by Elon Musk in 2022, new analysis shows. According to WARC Media data, ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...