Netflix’s big bet on the NFL and Beyoncé seems to have paid off. It’s not an exaggeration to say that Netflix had a lot on the line with two live NFL games on Christmas Day. It’s not just that the streaming giant paid $150 million to show the games as part of a three-year deal,

The two games had more than 24 million viewers on average in the United States, Netflix said. Viewership peaked when Beyoncé performed.

The pop superstar gave a top-notch performance of songs from her country album 'Cowboy Carter.' The Super Bowl halftime show might have to take a backseat to the newly-minted Christmas Day halftime show, thanks to the Queen of Music, Beyoncé.