A well planned marketing budget helps you ensure costs align with planned expenditures throughout the year. As a side effect, they can also help measure campaign ROI. The best way to stay on top ...

With DEI being such a lightning rod in schools of higher learning and corporate America these days, it’s no coincidence ...

Connected TV offers unmatched tools and insights for advertisers to drive conversions and engagement beyond traditional awareness metrics.

The Hot Springs Advertising and Promotion Commission approved its budget for 2025 and reappointed Commissioner Anthony ...

Almost half of marketers (44%) highlighted media and audience fragmentation as one of the biggest causes for concern in 2025, ...

Optimism around business in 2025 appears to be higher, with two out of three (65 per cent) of marketers expecting improved ...

Commissioners settled on advertising a budget with an increase of 1.27 mills, which they approved unanimously. Township manager Jeanne Johnston noted that the new rate includes a 0.9 mill increase ...