Connected TV offers unmatched tools and insights for advertisers to drive conversions and engagement beyond traditional awareness metrics.

A well planned marketing budget helps you ensure costs align with planned expenditures throughout the year. As a side effect, they can also help measure campaign ROI. The best way to stay on top ...

NGOs must leverage their strengths in order to keep up with advertising goals. Here's what marketing teams for non-profit ...

Key stats from Ad Age World’s Largest Advertisers 2024. Ad spending growth over time for the top 100 advertisers. Exclusive ...

New Delhi: Optimism around business in 2025 appears to be higher, with two out of three (65%) of marketers expecting improved trading conditions, though marketing budget expectations aren’t ...

Smaller, independent networks of creative agencies are focusing on delivering value without the burdensome overhead that ...

Then you spend 50% of that marketing budget on digital marketing specifically. That sounds great, but is that how it works in the real world? According to one study, marketing budgets make up ...

Sponsored by StackAdapt. Get your effective LinkedIn ads in front of the right people... while lowering your ad budget! AJ Wilcox, host of the LinkedIn Ads Show podcast, reveals the 5 pitfalls that ...

Digital marketing has attracted much attention over the past few years, and for good reason: with more than 5.5 billion users on the internet at any given time, digital marketing skills are in ...

Art-E Mediatech, India’s creative, media and MarTech agency, has announced its latest partnership with Sharp Electronics. Under this new mandate, Art-E will craft and implement a 360-degree ...

Under this new mandate, Art-E will craft and implement a 360-degree marketing strategy for Sharp Electronics, covering everything from in-store to offline marketing, media buying, social media ...

Many companies are quick to cut marketing and branding first when a budget needs trimming. But investing in marketing increases your company's share of voice, according to Harvard Business ...