How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

What's fueling the shift from sterilization to scalability? The global single-use surgical instruments market, valued at US$5.60 billion ...

Discover how small businesses can outperform competitors with massive budgets using free marketing tools, community partnerships, and creativity.

The over-the-top ad combines the energy of Grand Theft Auto with the drama of the NBA Finals — all created by AI. Is it a sign of things to come?

UMGC approved for $246M in advertising over 3 years despite audit. Lawmakers question ad spending amid system-wide budget cuts. Audit found poor oversight, declining enrollment during contract period.