What's fueling the shift from sterilization to scalability? The global single-use surgical instruments market, valued at US$5.60 billion ...

UMGC approved for $246M in advertising over 3 years despite audit. Lawmakers question ad spending amid system-wide budget cuts. Audit found poor oversight, declining enrollment during contract period.

Marketing is facing heightened internal scrutiny as global brands tighten controls over budgets and messaging amid growing geopolitical and economic risks, a new study by the World Federation of ...

Premium Bracing for tariff landfall: Ad budgets could tighten but local for global will prevail Two ad-heavy sectors — auto and retail — appear a bit jittery. Together, they spend over Rs ...

17 Tips for Allocating Content Marketing Budgets Fluid Budget for Strategic Content Allocation My content marketing budget is a fluid one, around 10-15% of total marketing spend.

As radio faces competition from an ever-increasing number of platforms, radio marketing firm DMR/Interactive is projecting a 14% increase in station marketing budgets across the radio industry in ...

Radio marketing firm DMR/Interactive is projecting a 14% increase in station marketing budgets in 2025 as competition grows.

UK marketing budgets have failed to grow for the first time in 14 quarters as marketers “press pause” on spending ahead of the autumn budget. The latest quarterly IPA Bellwether report reveals the ...

AppLovin's AI-native, data-driven platform is well-positioned to thrive as more marketing dollars shift to digital platforms. Find out why APP stock is a Buy.

In line with a “brightening economy”, marketing budgets across all main categories have been revised upwards, the second largest increase in almost 25 years.

Broad Media has released its 2024 Marketing Budget and ROI Report. The report is based on a survey conducted in May 2024 and provides key insights into how South African companies run their marketing.