Small businesses often operate in a niche market. To design a successful digital marketing campaign, they must identify their ...

Discover how small businesses can outperform competitors with massive budgets using free marketing tools, community ...

Businesses often set a static budget for pre-communications marketing needs, such as research and development, and a dynamic budget for spending on advertising, promotions and public relations.

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts.

Local advertising is a way small businesses can support and partner with other businesses. ... Dufort, who devotes at least a quarter of her company's ad budget to local advertising, said.

Creating a flexible budget allows organizations to adapt to actual performance and changing conditions, managing unexpected expenses and revenues more effectively. Harvard Business School notes that ...

Social media usage can allow small business to connect with their audiences and gain new customers. Facilitating customer engagement properly can boost sales.

When Michael Nova started his event-planning business in New York City in 1995, he had no advertising budget. He asked his friends to spread the word, and the company took off. "Everything was ...

Based on her experience in media and marketing through different economic cycles, the author offers six actions for CMOs to consider as we face a potential downturn: 1) Build a tight relationship ...