Focus on quick-result strategies, testing channels and scaling gradually to optimize your 2025 marketing goals.

You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.

Shrinking budgets aren't a crisis but an opportunity to reimagine marketing. See how smart CMOs cut bloat and drive revenue.

Let's dive deeper into why lead-generation ad campaigns aren't suitable for every business, and then I'll share some ...

An ad with pitch-perfect copy and compelling visuals displayed on a less-than-ideal channel to the wrong audience won't ...

PRESIDENT Ferdinand R. Marcos, Jr. on Wednesday ordered the Department of Budget and Management to use P400 million from his office’s contingency budget to fund the Department of Tourism’s (DoT) ...

A well planned marketing budget helps you ensure costs align with planned expenditures throughout the year. As a side effect, they can also help measure campaign ROI. The best way to stay on top ...

While a bunch of films achieved great commercial success, there was one regional film that outshined them all when it came to ...

Out of the 15 Oscar shortlisted films for Best International Films, "Waves" is the only one that remains without U.S.

For over three hours, busy commuters rushing through the train station came face to face with a re-enactment of one of the ...

Governor Dan McKee’s proposals include more education funding, resuming truck tolls, and closing the minimum security prison.

The industry remains hopeful for any comments by the finance minister on the long-standing demand on the GST front, and is ...