AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting ...

The drought of the first half of 2024 gave way to a strong second half that validated the optimism of movie theater owners ...

As 2024 comes to a close and 2025 begins, it’s an opportune time to thank the many partners—government, business, non-profit, ...

If there’s one CEO who embodies the phrase “you can’t make an omelet without cracking a few eggs,” it’s surely Ryanair boss ...

His failings on healthcare damaged Carter's presidency, but his focus on cost containment was right — then and now.

Hollywood's box office performance in India saw a decline, impacted by the SAG-AFTRA strikes and a lack of original content. Though franchises like 'Deadpool vs. Wolverine' and 'Godzilla vs. Kong' did ...

The new year is all about resolutions. Losing extra weight. Breaking bad habits. Saving more money. It’s the perfect time to ...

The 2025 budgeting expectations for financial institutions reflect a landscape of cautious optimism tempered by significant ...

As we approach 2025, I gathered insight from marketers about the changes they anticipate. The executives provide insight on personalization, AI, data, and budgets.

The most important meal of the day isn’t likely to get cheaper soon. While commodities such as beef and eggs have long been volatile, others such as coffee have jumped in price more recently ...