The advertising industry’s newest target: itself. Omnicom has agreed to buy rival Interpublic for $13 billion in an all-stock ...
As the global ad industry adjusts to there now being five global advertising holding companies instead of six, Green Square’s ...
In a category long defined by limitations, Pomelo and BBDO Guerrero Philippines are challenging convention this Christmas with a film that brings a new spirit to connecting families across borders. Th ...
The Omnicom-IPG merger creates a global advertising giant, offering increased scale and negotiating power. However, it raises ...
Here's all the pitches that promised to be wrapped up by Christmas but are increasingly looking like February-March.
Advertising today is a myriad of smaller things, not just a few big things, and the ad industry needs to more fully embrace ...
Publicis Groupe and OMD led in creativity, media, PR, and culture, while smaller players like IdeasXMachina and M&C Saatchi ...
Omnicom Group (OMG) are going to acquire Interpublic Group (IPG) creating the largest advertising agency network globally.
The Edelman CEO discusses what the holding company merger means for the PR industry and independent agencies like his.
Joining Work Editorial’s roster of award-winning editing talent in 2021, he has become intrinsic to the company, not only as ...
The Mercedes-AMG PETRONAS F1 Team celebrates the world champion racing driver's legacy in an emotional farewell film created by AMV BBDO.
If successful, the merger would bring together the agencies behind Apple, McDonald’s, Pepsi, Geico, and more—resulting in the world’s largest ad company. Omnicom Group has agreed to acquire ...