Let's dive deeper into why lead-generation ad campaigns aren't suitable for every business, and then I'll share some ...

An ad with pitch-perfect copy and compelling visuals displayed on a less-than-ideal channel to the wrong audience won't ...

Proposed cuts to the Ministry of Health and Welfare’s (MOHW) budget might hinder disease prevention and health promotion ...

Gov. Mike Braun detailed his first budget proposal Thursday, prioritizing small education increases and covering Medicaid ...

Finding the right agency for your B2B marketing strategy could help you achieve your commercial goals. Learn how to find the ...

Despite tourism's contribution to the Indian economy, the allocations in recent budgets have done little to foster the sector ...

Gov.-elect Bob Ferguson’s budget proposal diverges from the spending increases proposed by outgoing Gov. Jay Inslee.

You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.

Attorney General Nick Brown and Gov. Bob Ferguson are at odds over Ferguson’s proposal to sweep $35 million from the AG’s ...

McKee wants a 10% tax on digital advertising, a $5-a-pack tax on cigarettes and new fees on electric vehicles, among other ...

As the curtain opens on a pivotal year for the marketing industry, we ask leading execs what they’ve vowed (or prayed) will change in 2025.