Align your PPC budget with business goals using top-down targets, bottom-up forecasts, and actionable performance data.

Learn how to build a smart SEO and PPC budget mix that aligns with your goals, supports performance, and stands up to executive scrutiny.

New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app ...

Sarah Martinez, CEO of a mid-sized marketing firm, stared at her quarterly budget report, scowling. Her staffing costs had ...

University of Wisconsin-Madison schools and colleges will reduce their base budgets by 5%, and administrative units will reduce their budgets by 7% amid federal reductions and uncertainties about ...

Our budget surplus is forecasted to come in at $8.0 million –more than 50% higher than expected. The town is expected to spend approximately $800,000 less than budgeted while revenues came in $7.2 ...

Companies to compete in sustainable cities challenge At Eastern Market on Friday, the city unveiled its four finalists for the competition. Joining Orange Sparkle Ball are Neology, Electric Fish ...

Amazon CEO warns AI will reduce corporate workforce as the company embraces generative AI technology, urging employees to adapt in the transformation.

Bristlemoon Capital, a global equities firm, released its “Bristlemoon Global Fund” first quarter 2025 investor letter. A copy of the letter can be downloaded here. The fund returned -3.2% in ...

WASHINGTON — U.S. Sen. Tommy Tuberville, R-Ala., is pushing Senate Republicans to consider a new “formula” for shifting some food aid costs to states in the One Big Beautiful Bill.

Amazon CEO Andy Jassy said that generative AI is changing the company's workflow. He said that in addition to "efficiency gains," he expects that AI could mean white-collar job cuts.

What You Need To Know Milwaukee County Transit System (MCTS) said on Tuesday it will reduce its services starting on Aug. 24, 2025 through the rest of the year That includes a pullback of about 20,000 ...