India’s largest consumer goods company, has reduced its overall advertising and promotional budget by 5.5% while ...

Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary threat ...

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app marketers measure success, ...

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...