To kick off 2025, Ad Age asked industry leaders to share their predictions on all things advertising and creativity.

From AI to personalization, older creativity and a renewed focus on DEI, here are trends ad leaders expect (and hope) will come into play in 2025.

“While ROAS (Return on Ad Spend) from Meta and Google paid advertising has declined, performance metrics for influencer ...

Whether you’re riding the subway, walking to an airport gate, or waiting for the bus, there’s a certain kind of advertisement ...

Understanding user conferences' true costs and revenue potential is the key to building a business case for events as a ...

A clear, concise and constantly updated guide for industry trends and predictions—all in one place. Check back often for the ...