New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app ...

Learn how to build a smart SEO and PPC budget mix that aligns with your goals, supports performance, and stands up to executive scrutiny.

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Marketers having to justify their budgets is nothing new, but macroeconomic anxiety is making the stakes feel higher. According to the IAB, 94% of US advertisers are worried about tariffs, and 45% ...

Info-tech Influencer marketing gains ground as global ad budgets tighten Global influencer marketing industry projected to grow 36% between 2024 and 2025 to reach $33 billion By Bloomberg ...

Over four in five (82%) agreed budgets are under heavier scrutiny than 12 months ago. This feeling of heightened scrutiny comes amid rising uncertainty, with a staggering 93% of respondents stating ...

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

1 / 3 Influencer Marketing Gains Ground as Global Ad Budgets Tighten Chloé Meley, Maggie Shiltagh and Rachel Phua Sat, Jun 14, 2025, 2:00 AM5 min read ...

Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan to increase their investment in? To find out, researchers ...

Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011 (that's the same proportion as in 2010), according to a study ...

Roughly 300 million Americans use social media, and over half of American adults get some form of news update from these ...