European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

Discover practical marketing strategies that won’t break the bank ... The most successful and impactful budget-conscious ...

Align your PPC budget with business goals using top-down targets, bottom-up forecasts, and actionable performance data.

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

A marketing budget is important for helping you proactively shift the emphasis of your promotional efforts to low-cost methods, such as social media or in-store promotions, during slow periods.

Discover how small businesses can outperform competitors with massive budgets using free marketing tools, community partnerships, and creativity.

By applying the same countercyclical wisdom as investors do during a downturn, the most successful companies don’t cut marketing measurement, they double down on it.

Q&A with Elaine De Lude, vice president at LIVEbe Communities, on marketing multifamily properties on a budget.

Meet your financial goals through smart budgeting. Browse our resources for tips, tools and ideas for setting and keeping to personal or household budgets from Microsoft 365.