European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

Discover practical marketing strategies that won’t break the bank ... The most successful and impactful budget-conscious ...

A marketing budget is important for helping you proactively shift the emphasis of your promotional efforts to low-cost methods, such as social media or in-store promotions, during slow periods.

A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of overall company revenue compared to the year before. With budgets stagnant, CMOs are seeking productivity gains ...

CMOs report that their marketing budgets for 2025 remain flat at 7.7% of overall company revenue, according to a survey by Gartner, Inc. This is consistent with last year when marketing budgets ...

Gartner survey finds CMOs trying to squeeze more out of their budgets by having fewer employees rely more on AI. The post CMOs brace for cuts as marketing budgets stay flat appeared first on MarTech.

A Gartner study found 59% of CMOs reported having an insufficient budget to execute strategies in 2025 - down five percentage points since 2024. Paid media continues to dominate marketing spend ...

Organic social media and marketing budgets: Here’s what the numbers say Half of marketers plan on increasing organic social spend, according to research from VaynerX and Ipsos.

What’s your budget for content marketing, and how do you allocate your resources effectively? To get actionable insights,… ...

These findings were revealed in “ The Marketing Spend Strategy: How Marketing Executives are Funding the Future to Hit KPIs,” an annual research report released by B2B communications and content ...

Join The 40% Shift: How AI is Radically Reshaping Marketing Budgets for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B).