The 64 number is a nod to Crayola's iconic box of 64 crayons. It's also the amount of time the young shoppers will have to race around the store and collect as many goodies as they can.

The annual 64 Seconds of Color shopping spree — a nod to Crayola's box of 64 crayons, but with an additional 10 seconds this year to mark its 10th anniversary in Easton — pairs a child with a ...

And they had 64 seconds, a nod to Crayola's iconic box of 64 crayons, to do it. Thankfully they had some help. Each child was paired with a Marine. 11-year-old Aidden Berger was one of the lucky kids.