In 1982, the late founder of the Ogilvy & Mather advertising agency David Ogilvy issued a memo of 10 incredible writing tips to his staff. Known as "the father of advertising," Ogilvy made sure ...

This sort of clever subtlety is why David Ogilvy is revered as a marketing genius. The mark of a great marketing campaign is how long it runs, proving that it both works and stands the test of time.