Ogilvy on Advertising. By David Ogilvy (1983) 1. A classic never dies. And so the father of advertising, as David Ogilvy is known, will forever occupy a place on bookshelves, just as his taglines ...

Why David Ogilvy’s Advertising Bible Is Getting A Modern Update The agency's former CEO Miles Young talks about his new book, "Ogilvy on Advertising In The Digital Age." The 13 Most Important ...

That’s what David Letterman once asked David Ogilvy when the legendary ad exec was on Late Night in the early 1980s to promote his book Ogilvy on Advertising.He was referring to a 1951 ad ...

David Ogilvy, a British immigrant who didn't immerse himself in advertising until his late 30s, was one of the original Mad Men. A swashbuckling, charismatic rebel, he devised a series of highly ...

Classic Marketing Lessons From Real-Life ‘Mad Man’ David Ogilvy No matter what you’re selling, you should do it with a wink and a smile. BY ILAN MOCHARI , SENIOR WRITER, INC.

But there are also countless tips that serve for business people outside the advertising industry too. On Sunday, Ogilvy & Mather shared Ogilvy's useful 10 tips on "How to Write" on its LinkedIn page.

Master adman David Ogilvy, who got rich by pitching to the the intelligence of the American consumer, died yesterday at his estate in France after a long illness. He was 88. His death was announced… ...

David Ogilvy: “I asked an indifferent copywriter what books he had read about advertising. He told me he had not read any; he preferred to rely on his own intuition.

David Ogilvy, the advertising man who put the eye patch on the man in the Hathaway shirt and created the distinguished Commander Whitehead to sell Schweppes tonic water and club soda, died ...