Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Demand Generation Benchmark Survey offers an in- depth look at how marketing leaders are navigating this ever-evolving ...

Amazon's AI review summaries are reshaping how shoppers define “value for money” and what that means for brands navigating ...

As senators in Washington considered amendments Monday to a massive spending bill, some aspects of the bill were being ...

As back-to-school approaches, brands face an especially difficult choice: stick to plans and hope for the best or acknowledge ...

The Canadian athleisure brand has accused the warehouse club operator of copying at least six of its products, including its ...

The artificial intelligence revolution has created a troubling paradox: while AI promises to level the playing field for ...

CFOs stepping into private equity-backed roles face an immediate and unforgiving mandate: deliver measurable results fast.

Commentary: I'm a tech creator and wanted to practice explaining the new tools. Here were some of the results.

House Republicans propelled President Donald Trump's $4.5 trillion tax breaks and spending cuts bill to final congressional ...