Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

With no team to delegate to and limited time and budget, every decision has to resonate, and every dollar spent has to count.

Generative AI is transforming marketing organizations—creating new roles, flattening structures, and requiring a shift in leadership mindset and team capabilities.

Nohar Zmora leads marketing at Kaltura. She is passionate about helping marketers create creative and data-driven digital experiences. “Growth hackers,” armed with a potent combination of practical ...

Nearly two fifths (37% 2) of Chief Marketing and Communication Officers believe AI poses a brand risk. More broadly, 38% of all respondents admit they are unclear about the ethical implications of ...

Demand Generation Benchmark Survey offers an in- depth look at how marketing leaders are navigating this ever-evolving ...

From campaign planning to real-time optimisation, AI is empowering marketers to understand audiences like never before, ...

Oversaturation, consumer fatigue, and declining trust are challenging the future of influencer-driven advertising.

DAGMAR (defining advertising goals for measured advertising results) is a marketing method used to set a campaign's objectives and measure its success.

As back-to-school approaches, brands face an especially difficult choice: stick to plans and hope for the best or acknowledge ...