Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary threat ...

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

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The proposed 80% budget cut to Brand USA isn't just bean-counting; it's effectively pulling the rug out from under an entire ...

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead ...

Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step. The post 6 marketing team silos you need to break down ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

A marketing budget is important for helping you proactively shift the emphasis of your promotional efforts to low-cost methods, such as social media or in-store promotions, during slow periods.

In the next decade, the companies that win won't just have the best products - they'll also have the best stories.

Q&A with Elaine De Lude, vice president at LIVEbe Communities, on marketing multifamily properties on a budget.

Ads & Advocacy: High-Impact Marketing for Budget-Conscious Nonprofits Smart Strategies to Help Nonprofits Maximize Impact on a Budget By Anna Minnes June 17, 20253:08 PM ...