Dell just took a leap of faith by renaming its entire laptop portfolio - and it might just work out
This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.
CES 2025: Dell Is Rebranding, and It’s Confusing
D uring CES 2025, Dell announced plans to get rid of all of its existing computer brands, including the iconic XPS line of ...
Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy
Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take ...
Dell announces new 'simpler' naming system for products, but it might confuse you even more
Dell has revamped its product naming strategy, introducing categories like Dell, Dell Pro, and Dell Pro Max. This change aims ...
Dell's new naming scheme is all about finding you the right PC
This week at CES 2025, Dell announced a rebranding of sorts for its new PC lineup going forward. These are the Dell, Dell Pro, and Dell Pro Max categories. Then, of course, Dell has the Alienware ...
Start your photocopiers: Dell rebrand shamelessly rips off Pro iPhone marketing
In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...
Dell Unveils Apple-Like Rebrand in Bid to Make PCs Cool Again
Dell Technologies Inc. is re-branding its PCs in a manner reminiscent of Apple Inc.’s naming conventions in an effort by the ...
Dell roasted at CES for adopting Apple-like device names
Rather than going by nonsense names like "XPS" and "Inspiron," every Dell machine will now be separated into three categories ...
Dell launches newly rebranded laptops at CES 2025 to replace storied XPS, Inspiron, and other product lines
Dell announced a shakeup of its entire laptop portfolio at CES 2025, retiring decades-old product brands for a more ...