Amidst a growing focus on measurable outcomes and trackable metrics, there’s a debate brewing about whether creativity is ...

A controversial advertising tactic using humans as mobile billboards has emerged in Bengaluru, sparking debate about labor ...

Email gives you a direct line to customers who eagerly give you their email addresses. Choosing the right marketing ... images and video walkthroughs on your website and social media platforms.

Retail media channels offer shopper-appreciated personalization and consumer privacy while leveraging full-funnel marketing, ...

Personalization is one of the most critical factors in driving conversions in e-commerce. AI image generation allows brands ...

The grocery chain added more than 10,000 in-store screens to make it easier for brands to reach its customers through digital ...

For the entertainment industry, the TV business presents a mixed bag. GroupM predicts that global TV advertising (both linear and streaming) will grow just 2.4 percent on a compound basis from 2024 to ...

Retail media is evolving rapidly. Here are five predictions that could shape the future of advertising and redefine how ...

One advantage of joining forces? Larger ad firms may be more able to test out new technologies and strategies.

Global advertising revenue will increase 9.5% in 2024 to surpass $1 trillion for the first time and grow 7.7% next year, according to GroupM, the world's largest media buying agency, owned by WPP .