Popular TikTok accounts such as DuoLingo shared trade secrets before the app went dark in the US, while creators confessed to ...

Simply sign up to the Work & Careers myFT Digest -- delivered directly to your inbox. The owl: symbol of wisdom, knowledge, transformation and good fortune. What better herald of the New Year ...

As the hours drew closer to TikTok going dark on Saturday night, many brands took the opportunity to share humor and truths.

The language-learning app Duolingo has seen a surprising trend emerge, the closer we get to the TikTok ban -- there's been a ...

A lesson in how any business can stay agile using trends, marketing and technology. Duolingo has built its brand on more than ...

We're only a couple days away from the potential ban of the popular video sharing app TikTok from the U.S. We've seen content ...

Millions are joining RedNote ahead of the TikTok ban. But the app’s default language is Mandarin. “Oh so NOW you’re learning ...

TikTok U.S. users have been learning Chinese on Duolingo in increasing numbers amid their adoption of a Chinese social app called RedNote ahead of the ...

A language-learning app reported the number of Mandarin learners tripling as the expected TikTok ban date looms closer in the ...

Duolingo has created a strong community centered on Duo, who (half-jokingly) threatens users on social media when they post ...

These insights fuel a dynamic marketing approach that combines humor, cultural relevance, and community engagement. The result? A brand that resonates far beyond its primary offering. 1.