Two milestones revealed this week illustrated the diminishing power of broadcast television in a new media world.

Not even the NBA finals could save traditional television as Peacock and Netflix saw a major uptick in viewership.

Mathias Noschis from Alphapanda explored how effective series marketing relies on familiarity, audience insight and ...

Under the video commerce segment, the platform is seeing user engagement mostly in commodity and functionality videos.

Are you trying to develop a content and social media strategy to foster thought leadership for your organization? Traditional marketing attribution is all about dashboards and metrics and how inbound ...

Flipkart is once again rolling out its biggest shopping event of the year. The GOAT (Greatest of All Time) Sale 2025 begins on July 12 and will run till July 17 across India. Flipkart Plus members are ...

AI+ launches Nova 5G and Pulse smartphones in India today with 50MP cameras, 5,000mAh batteries, and prices starting at ...

Myntra has introduced Glamstream, a new platform combining shoppable lifestyle content with over 4,000 episodes featuring ...

NEW DELHI: Flipkart India Pvt., the e-commerce giant owned by Walmart Inc., is using social videos and livestreams to convert young consumers spending a lot of time on their smartphones into loyal ...

Amazon Doubles Down on Dual Streaming Strategy in India With Prime Video and MX Player Amazon execs arrived at APOS to detail new content strategies, theatrical expansion plans, and a mobile-first ...

Inside Amazon’s two-platform streaming strategy in India Amazon outlines how it uses Prime Video and Amazon MX Player to address India’s diverse viewing habits, from premium cinematic ...