In 1989, Asda disrupted the landscape of British clothes shopping with the launch of George, created in collaboration with fashion designer and “serial brand creator” George Davies ...

Asda has revealed it is trialling a new George standalone concept store that, if successful, will replace its Asda Living brand portfolio across the UK. The pilot project is taking place in Asda ...

The redesigned store, situated at the Asda Living location within Crown Point Retail Park near Leeds, UK will feature a selection of George apparel for men, women, and children as well as home ...

In 1989, Asda disrupted the landscape of British clothes shopping with the launch of George, created in collaboration with fashion designer and “serial brand creator” George Davies ...

Grocery retailer Asda has initiated a pilot for its new George stand-alone concept store to explore the potential for overhauling its existing Asda Living stores across the UK. This trial is ...