Having spent over a decade orchestrating experiential marketing campaigns, I’ve seen firsthand what works and what’s just ...

This marketing budget template makes it easy to track expenses and align quarterly campaigns with high-level marketing goals and objectives. With it, you can prioritize different strategies ...

Almost a quarter (24%) of Unilever's global ad budget goes towards digital media, the company's chief marketing and communications officer Keith Weed told Business Insider. That figure is up four ...

Defending its marketing budget, Samsung can point to its lead in the global smartphone market - it sells one in every three smartphones and has more than double Apple's market share. The Korean ...