“While ROAS (Return on Ad Spend) from Meta and Google paid advertising has declined, performance metrics for influencer ...

TURLOCK, Calif. — California Gov. Gavin Newsom has proposed a $322 billion budget without a deficit, a welcome change after ...

The 2025 market is looking stronger and more stable than 2024, according to the recruiters. While the beginning of 2024 ...

The budget is likely to be tabled in ... The global economic headwinds, multiple wars, and high inflation at home have impacted the marketing and promotional budgets in FY25, ad executives told ...

Today’s machine-learning algorithms simplify labor-intensive tasks like bid management and lead scoring while simultaneously ...

Activision has publicly shared the budgets for recent Call Of Duty titles, making them the most expensive games ever made… that we know of.

The brand's head of marketing discusses its growth trajectory, community-driven marketing strategies, business in refurbished laptops, and other key initiatives.

Vikas Jain, managing director, Anytime Fitness talks to Shailja Tiwari about the company’s expansion plans, growth strategies ...

TikTok is highly influential and a channel that brands should be experimenting with. We look at how you can get started on ...

The streaming landscape continues to evolve with new challenges and opportunities for both established giants and emerging ...

Weak urban consumption is leading to calls for some relief on personal tax rates. Tax incentives provided to taxpayers provide some clues on whether it’s likely to happen ...

The UK High Street giant warned it would face the additional bill in the year to January 2026 after Rachel Reeves announced ...