Those little troll dolls you see hanging from people's backpacks are the result of an innovative marketing scheme.

Local shops, such as One Of Us Comics in Henderson, have picked up on the world’s Labubu obsession – and began keeping them in stock. Toy expert Steve Johnston weighs in on Labubu-mania in Las Vegas.

Labubu was a character in a 2015 storybook series called "The Monsters" by cartoonist Kasing Lung. The characters in "The ...