Explores the current thinking and writing on the subject of low-budget marketing, a hazy category of marketing, WARC generally defines low budgets as $0-$500,000. One major challenge for low-budget ...

An unconventional way of performing marketing activities on a very low budget Guerrilla marketing is quite different from traditional marketing efforts. Guerrilla marketing means going after the ...

Ambient media are a new and trendy option for low-budget advertising, as well as progressive brand communication. Initial research results have confirmed what experts suspected ambient media are more ...