The British automaker is repositioning itself as an ultra-luxury EV brand, and the new direction is accompanied by a fresh set of badges for future Jaguars.

The brand has unveiled a new logo and refreshed branding ... many EVs by creating low-slung, elegant cars with elongated proportions that evoke the luxury sedans of the past.

The luxury car manufacturer sparked a heated debate ... on moving away from petrol and diesel cars. Jaguar revealed a brand new logo today as part of their re-invention. It features the word ...

Ahead of the reveal, Jaguar has given a taste of the new branding with which it plans to define its future lineup. It ...

A promotional video for a rebrand of Jaguar is being criticized online for showing models in brightly colored outfits — and ...

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized ... The rebrand, which includes a new logo, is slated to launch Dec. 2 during the Miami Art Week, when ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

Luxury car brand Jaguar's new logo and ad campaign have ignited a debate among consumers and industry experts alike. The rebranding introduces multicultural models dressed in vibrant, techno ...

Luxury carmaker Jaguar has unveiled a bold new brand identity ahead of its transition to an all-electric lineup by 2026. The ...

We've seen a huge amount of new car logos hit the road over the last few years, with everyone from the likes of Kia to ...