Audi has announced the launch of a new premium sub-brand exclusive for China which axes the well-known four ring logo first ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

EVs allow us to create...a very premium experience for people who may not have been able to afford it in the past,” says ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

Jaguar, the iconic British luxury automaker owned by Tata Motors, is embracing a bold transformation as it moves toward an ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

British luxury vehicle company Jaguar has defended itself against backlash from internet users over its rebranding—including ...

Jaguar revealed its new brand identity on 19 November, as part of the sports and luxury car manufacturer’s relaunch as an ...

The Jaguar rebrand has led to considerable controversy over the new direction but its full impact will not be evident for a ...

The rebrand has baffled fans and experts, and has prompted replies from the likes of Tesla CEO Elon Musk. "Do you sell cars?" ...