The Dec. 21 matchup between the Kansas City Chiefs and Houston Texans will see an altcast on Peacock based on the wildly ...

Can NBC make an NFL broadcast as dynamic and interactive as a videogame? The Comcast-backed media company will soon try. NBC ...

EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live ...

If you've ever watched an NFL game and wondered what it would look like through the lens of Madden NFL Football, NBC will ...

For years now, sports television producers have turned to video games and their accompanying technology for inspiration, ...

The NFC-leading Lions (11-1) have their best record after 12 games in team history and their 10-game winning streak ties a ...